Final Collection
Posted: December 8, 2014 Filed under: ADZ6777 'Consultancy' Leave a commentFor the brief I had to design a range of 8 greetings cards – I chose 4 occasions to design for; new home, new baby, engaged and happy birthday. These occasions are appropriate for the age range of 25-40 I have chosen. I have created two different designs for each occasion and to make my range versatile I have decided to use a variety of fabrics that coordinate with my colour range. Here are images of my final 8 designs;
Evaluation of Consultancy Project
Posted: December 7, 2014 Filed under: ADZ6777 'Consultancy' Leave a commentThis project had a brief from an actual design company; International Greetings, this made it feel more realistic to what working for a client would be like, I had to fit my design work to their criteria which proved challenging to start with but I soon got the hang of it. The brief was for either a range of wrapping paper and accessories or greetings cards, paper-based products was not something I had designed for before. I chose the range of 8 greetings cards as I felt it fitted best with my initial sketches and potential ideas. Research was key to this project – I had to research the company I chose to design for (John Lewis) as well as general card design, trends, colours and much more.
This proved a great foundation to pick my theme ‘Enchanted Forest’ and start sketching. I was able to experiment with a wide range on drawing techniques as well as using different media. During this project I have been able to develop my own drawing style and discover what works best for me. In order to make my cards different from whats already on sale I chose to stitch my designs on the digital stitch machine, this required learning a few new skills and practising my existing ones. I became very quick and efficient using the software and setting up the machine. The skills I have learnt in this project are a great foundation for my next ‘Field’ project.
I developed my stitch samples into lavender bags which slot inside the card and can be kept after the card has finished being displayed. I gave a lot of thought to the inside and back of the card – using icons form the digital stitch software created the images with a slightly stitched effect. I did a lot of research into fonts as well, this all proved very successful on my final cards.
During this project I have learnt what it is like designing for a real company, this shall be highly useful after my degree. I have also been continuing the development of my design skills – this time using the media of stitch. I have refined my presentation skills, due to having several presentation with IG as well as group tutorials. I have been able to expand my knowledge of design to greetings cards as well as the fabric based work. Overall I feel I have developed my own style and improved any of my existing design and personal skills.
International Greetings Presentation
Posted: December 7, 2014 Filed under: ADZ6777 'Consultancy' Leave a commentOn Thursday 4th December several members of the design team from International Greetings (IG) came to view and critique our collections. I displayed my mood boards, sketches, samples and final designs in my space, I gave a 2 minute presentation followed by questions. This proved very useful I was able to get a professional opinion from the member of the IG team as well as my tutor and peers on my range of cards. I therefore had a range of opinions on my work and was able to discovered the areas I needed to improve. I also had a one-to-one tutorial with Sarah the head designer at IG, this proved highly insightful – she made several suggestions on my packaging to make it more commercial. Overall the day was highly useful I now have several areas to improve on before the final deadline.
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